Image-Based Logos:

• made up of a graphic symbol or icon
• mascots are images of a character or person that act as a visual representation of your business

Combination

• incorporate – combine – both images and words into their design.

Name-Based Logos

• consist of text only

Lettermarks (Monograms)

• are typography-based logos that take the abbreviated initials of a company and spruce up their design a bit